Creative Translation Blog

Why the Travel and Tourism Industry Needs Translation

With summer currently in full swing here in London (although yes, it doesn’t always feel that way, given Britain’s famously unpredictable weather…), and with many people enjoying holidays at this time of year, our thoughts have turned to the travel and tourism industry as inspiration for our post this week. Read on to find out…

Exceptionally Useful Phrases in Brazilian Portuguese for You to Learn

With the Olympic Games just a couple of weeks away, sports fans will soon travel from all over the world to Brazil to enjoy some warm weather (never mind that it is winter in South America at the moment!), and to support their country competing in the Olympics. So if you yourself are travelling to…

Advertising Translation: Challenges and Best Practices

The Role of Translation in International Advertising

International advertising is becoming more and more important to brands in the global marketplace. Let’s suppose that you are a brand with a wonderful product to launch. You are ambitious, and are aiming to sell it globally. So where do you go from here? How does your brand stay true to itself, despite the journey…

Spanish Translation – The Most Common Traps for Marketers

Spanish Translation

Did you know that Spanish is the second most widely-spoken native language in the world? With around 470 million native Spanish speakers across the globe, and over 60 million people who have learned it as a second language, it’s second only to Mandarin, the most popular language. Given these numbers, it’s no surprise then that…

Arabic and its Challenges for Marketing Translation

As businesses and brands increasingly look to expand into the Middle East, they face many challenges with translation into Arabic. Arabic is an old, poetic language, full of idioms and cultural references, hence adapting messages that will retain an appeal to audiences in the Middle East is the first challenge. Then there is the typography:…

Why You Should Be Wary of Crowdsourcing Translation

There have been many developments in the translation industry over the years, such as translation technologies (Computer Assisted Translation, or “CAT Tools”, and machine translation), as well as new business models such as crowdsourcing translation. Yet while CAT tools represent a useful support to linguists, brands have soon realised that machine translation cannot replace professional…


10 Shakespeare Quotes We Use in Everyday English

John Shakespeare and Mary Arden would have been just another anonymous English family in history had it not been for one of their eight children, who became a remarkably creative author of poems and plays that would still be recited centuries after they were written. We’re talking, of course, about none other than a great literary figure of the Western world –…

Website Translation for the Company Behind Type

Swiss burger in an English pub – I thought that might get your attention. But what exactly have burgers and pubs got to do with branding? And more specifically, the translation of brands? Well, you’ll find this line on Monotype’s recently redesigned website, which the world-renowned type foundry asked us to translate into German. It’s…