Benefits of Social Media for Business

Social media can be an important tool for local and international businesses, with millions of people around the world accessing websites such as Twitter, Facebook, Pinterest, Google+ and Linkedin on a daily basis. We are engulfed with information and advertising, and have access to a wide range of professional networks for both social and professional…

Why the Travel and Tourism Industry Needs Translation

With summer currently in full swing here in London (although yes, it doesn’t always feel that way, given Britain’s famously unpredictable weather…), and with many people enjoying holidays at this time of year, our thoughts have turned to the travel and tourism industry as inspiration for our post this week. Read on to find out…

Multilingual Keyword Research: SEO Tips for Global Brands

Are you taking global SEO as seriously as you should? When it comes to entering new markets or running global marketing campaigns, most brands rush to translate their content into the target language – including their website copy, blog posts, press releases, social media copy and text ads – without conducting any preliminary research whatsoever.…

Multilingual SEO: The Global Search Engine Landscape

From big firms to globally expanding start-ups, every brand has now realised the strategic importance of multilingual SEO for business growth and international visibility on the Internet. But does your international SEO plan have a blind spot? Search engine optimisation is continuously evolving and brands often struggle to keep up with the shifting sands of SEO…