All You Can Eat: Food Language from Around the World

Food plays a huge role in defining a country’s culture and, as a result, it has a strong linguistic impact, too. There are many curious food expressions around the world; some of which refer to actual food, while others are more metaphorical and, as such, give us food for thought (we just had to get…

5 Great Foreign-Language Films

Inspired by last month’s BFI London Film Festival, we have put together a list of some of the best foreign-language films from around the world. Grab the popcorn, and enjoy!   City of God (Cidade de Deus) This is a fast-paced action Brazilian Portuguese film not for the faint-hearted. It tells the story of a…

Five Reasons Why You Should Learn a Foreign Language

Language is our thing here at Creative (if you hadn’t already guessed 😉), and we understand the impact it has on society as well as its intricate intertwining with communication. However, many people underestimate the importance and benefits of learning a foreign language, so we thought we would break it down for you! Read on…

Exceptionally Useful Phrases in Brazilian Portuguese for You to Learn

With the Olympic Games just a couple of weeks away, sports fans will soon travel from all over the world to Brazil to enjoy some warm weather (never mind that it is winter in South America at the moment!), and to support their country competing in the Olympics. So if you yourself are travelling to…

Spanish Translation – The Most Common Traps for Marketers

Spanish Translation

Did you know that Spanish is the second most widely-spoken native language in the world? With around 470 million native Spanish speakers across the globe, and over 60 million people who have learned it as a second language, it’s second only to Mandarin, the most popular language. Given these numbers, it’s no surprise then that…

Arabic and its Challenges for Marketing Translation

As businesses and brands increasingly look to expand into the Middle East, they face many challenges with translation into Arabic. Arabic is an old, poetic language, full of idioms and cultural references, hence adapting messages that will retain an appeal to audiences in the Middle East is the first challenge. Then there is the typography:…

How to Create Effective Brand Tone of Voice Guidelines

Tone of Voice is one of the most powerful means of expressing brand identity and earning customer loyalty. While content is the message you wish to convey, i.e. what you say, Tone of Voice represents your brand personality across all verbal communication. In other words, how you say it. As marketers know, brand personality is…

5 Brazilian Expressions You Need To Learn Today

Holiday

Have you ever heard of the trouble you can get into when peeling a pineapple? What about giving your opinion on something and being told that you’re ‘travelling in the mayonnaise’? For as weird as it seems, these Brazilian expressions make perfect sense if you’re Brazilian or have lived in Brazil long enough be able to…