An Introduction to Audiovisual Translation and the Difficulty of Translating Cultural Phenomena

Media apps on Apple TV screen

What is Audiovisual Translation? Have you ever watched a film or series and thought “I wonder how they would translate this scene into a foreign language”? For many countries in Europe, such as Germany, Italy, France, Sweden and the Netherlands, watching dubbed or subtitled films is the norm. Dubbing and subtitling, the two most common…

Pokémon in Translation: Where Do Their Names Come From?

Have you ever seen someone standing in the middle of the street (or anywhere really…) holding their phone and trying to “catch” something? If you have, or if that someone was you, don’t worry: you have simply experienced just a little bit of the Pokémon Go madness! Pokémon have been engaging millions of fans for…