You brief. You test. You tweak. You rebrief. You retest.
You buy the media or publish the website. You go all-out on social, tweeting and Facebooking, Linking In and sorting out your search terms. And that’s just for a project that’s running in English.
If you know your campaign or website is going to be running in languages other than English, just give us a call as you start.
How transcreation works.
Transcreation starts with ideas, transforms the ideas into internationally adorable messages and keeps your communications intact, powerful, emotive and culturally acceptable. Wherever they appear in the world. However they appear in the world.
Transcreation is a methodology that works best when it starts at the concept and discovery phases. It involves careful brief interpretation, back translation and detailed commenting. And it’s more than just getting the copy, script or strapline right. We’ll help you with imagery, typography and approvals, too. From the outset, your materials – whether editorial or promotional – will be culturally aware, up to date and ready for immediate release.
It’s the message in the medium. Whatever the medium.