Are you taking global SEO as seriously as you should? When it comes to entering new markets or running global marketing campaigns, most brands rush to translate their content into the target language – including their website copy, blog posts, press releases, social media copy and text ads – without conducting any preliminary research whatsoever.…
With the avalanche of information we are exposed to daily, writing effective, engaging copy is a real challenge – particularly if you are doing it in multiple languages. Claudia Álvarez Díaz, transcreation development manager at Creative Translation, has some advice. From advertising campaigns to social media, poetry to literature, every piece of writing is forged…
Win an Olympus OM-D Mark II camera! – Competition now closed
If you live in the UK you’re very likely to have spotted artwork from the Talent Spotting showcase 2015. The Talent Spotting showcase in association with Creative Translation is an initiative by Creative Review and JCDecaux which highlights 20 different artworks created by emergent art and design talented graduates from universities like Edinburgh College of…
Following the success of our talent showcase Pool Party in Cannes this year, Creative Translation in association with Creative Review and JCDecaux is supporting the Talent Spotting showcase. From illustrations to photography and animation, the work of 20 graduates have been selected and will be displayed across the UK on digital screens dotted around tube and…
In June 2015 we teamed up with Creativepool to co-host a pool party in Cannes, in the sun-kissed French Riviera, to showcase works of art created by talented young artists. The exclusive event attracted a great number of professionals including top creative agencies and global brands such as Saatchi & Saatchi, VCCP, Leo Burnett, Google, Unilever,…
When it comes to luxury brands, one of the biggest challenges for global marketers is translating values such as excellence or desirability into a content that would convey the brand reputation or its heritage across different countries and cultures. As luxury products are crafted to the finest detail by creative designers and artisans, the language…
Have you ever heard of the trouble you can get into when peeling a pineapple? What about giving your opinion on something and being told that you’re ‘travelling in the mayonnaise’? For as weird as it seems, these Brazilian expressions make perfect sense if you’re Brazilian or have lived in Brazil long enough be able to…