Website Localisation: Does it Really Improve Sales?

Is website localisation a good investment to grow your sales globally? Or is your English-only website enough? If you believe, as many others out there, that the majority of people who are not native English speakers feel comfortable using websites in English to buy products and services – well, you are getting it wrong! That…

Why is Transcreation Critical to Brands?

  These days, being able to communicate consistently across different cultures as well as finding the balance between global and local needs is a fundamental requirement for global brands. And that cultural consistency is not easy to achieve. With the increase of globalisation, advertising and marketing professionals face new challenges. They must take into consideration every…