Luxury Brands in Translation: Focus on China, Russia & Saudi Arabia

Sergio Rossi

When it comes to luxury brands, one of the biggest challenges for global marketers is translating values such as excellence or desirability into a content that would convey the brand reputation or its heritage across different countries and cultures. As luxury products are crafted to the finest detail by creative designers and artisans, the language…

Is Your Brand Name Global? Nailing Brand Name Translation

  Get your brand name translation wrong and you could jeopardise your entire globalisation strategy. There are plenty of examples of well-known global brands, such as Ikea, Mercedes-Benz and Coca Cola, who failed to do their research on brand naming and had to rapidly back-pedal to make up for the mistake.   First impressions last.…

Multilingual SEO: The Global Search Engine Landscape

From big firms to globally expanding start-ups, every brand has now realised the strategic importance of multilingual SEO for business growth and international visibility on the Internet. But does your international SEO plan have a blind spot? Search engine optimisation is continuously evolving and brands often struggle to keep up with the shifting sands of SEO…

Website Localisation: Does it Really Improve Sales?

Is website localisation a good investment to grow your sales globally? Or is your English-only website enough? If you believe, as many others out there, that the majority of people who are not native English speakers feel comfortable using websites in English to buy products and services – well, you are getting it wrong! That…

International Digital Marketing: 5 Big Mistakes to Avoid

  Along with traditional advertising and marketing copy, one of the main touch points between brands and their potential customers worldwide is the content they publish online. Web content defines the brand and shapes its international digital marketing strategy. Web content, as well as advertising and marketing copy, deserves a proper translation, proofreading and cultural…