Creative Translation Blog

All You Can Eat: Food Language from Around the World

Food plays a huge role in defining a country’s culture and, as a result, it has a strong linguistic impact, too. There are many curious food expressions around the world; some of which refer to actual food, while others are more metaphorical and, as such, give us food for thought (we just had to get…

The Differences between SEO and PPC: a Quick Overview

Here at Creative we are lucky enough to be involved in a lot of really interesting website translation projects, some of which make use of our multilingual keyword research service, providing SEO-optimised translations which help businesses have a visible online presence even in foreign markets.   Online marketing strategies such as SEO can be a…

Three Gestures and Their Meaning in Different Cultures

Ever since the time when primitive peoples started developing communication by means of body language – as the “gestural hypothesis” suggests – hands and body in general have played a big role in communication as we know it, often accompanying spoken language to varying degrees. It is well-known that in some cultures hand and arm movements…

Pokémon in Translation: Where Do Their Names Come From?

Have you ever seen someone standing in the middle of the street (or anywhere really…) holding their phone and trying to “catch” something? If you have, or if that someone was you, don’t worry: you have simply experienced just a little bit of the Pokémon Go madness! Pokémon have been engaging millions of fans for…

Asian Website Design: What Makes it so Different?

With Western businesses expanding in Asian markets at an increasingly fast pace, the need to reach far-flung audiences to promote and sell products is more and more pressing. Nowadays, the web plays a huge role in determining the success of businesses, but is it really so easy to win the hearts and minds of customers…

Jane Austen’s Work: Still Relevant and Fascinating 200 Years after Her Death

18th July 2017 marks the bicentenary of Jane Austen’s death. To this day, her engaging novels continue to captivate millions of readers all over the world, thus proving their great value despite the passing of time. To celebrate the life and work of this outstanding Hampshire-born novelist, the Hampshire Cultural Trust and other partners have…

10 English Words You Might Not Know

Do you know the meaning of the words widdly, and hygge? These are just two of the 600+ new words, phrases and senses fresh out of the June 2017 update to the OED. Like all languages, English is constantly evolving. Estimates vary (and it’s very difficult to agree on an exact number – for example,…

Cross-Cultural Design for Global Websites: Dos and Don’ts

Cross-cultural design is more relevant today than ever before, with more and more companies expanding their customer base across national and cultural boundaries. To be successful in the new target market, global brands must consider linguistic and cultural differences for both offline marketing materials and also online assets, such as website and landing pages. Design…