Today’s world is becoming increasingly digital and “online”, and the impact of social media on our cultures and societies is certainly a testament to the pivotal role the internet plays in our day-to-day lives. Think about the Arab Spring: who would have thought that a social media platform like Twitter could become one of the…
We use them every day and sometimes they can facilitate communication among speakers of different languages: we’re not talking about gestures (although, if you want to find out more about that, you can click here!), but rather about another linguistic device known as onomatopoeia. This word – which, let’s be honest, everyone has struggled to…
We handle a lot of great projects here at Creative. No two days are alike at our head office in London. There is a big element of unpredictability in the job of a project manager, but it is always very exciting to work with the best professionals in the industry and to contribute to many…
Italy is a Mediterranean country with a very rich historical and linguistic background. The “boot”, which is how Italians often refer to it based on its shape, is one of the most popular destinations for tourists from all around the world. Whether you have been there or not, we thought we would boost your Italian…
Languages are not static, they are fluid and constantly developing, just like the cultures they belong to. The world changes, and so do languages; new words are being created every day, allowing us to talk about new things, concepts and ideas such as those introduced by technological progress. (If you want to learn some of…
Food plays a huge role in defining a country’s culture and, as a result, it has a strong linguistic impact, too. There are many curious food expressions around the world; some of which refer to actual food, while others are more metaphorical and, as such, give us food for thought (we just had to get…
Here at Creative we are lucky enough to be involved in a lot of really interesting website translation projects, some of which make use of our multilingual keyword research service, providing SEO-optimised translations which help businesses have a visible online presence even in foreign markets. Online marketing strategies such as SEO can be a…
Ever since the time when primitive peoples started developing communication by means of body language – as the “gestural hypothesis” suggests – hands and body in general have played a big role in communication as we know it, often accompanying spoken language to varying degrees. It is well-known that in some cultures hand and arm movements…