Have you ever seen someone standing in the middle of the street (or anywhere really…) holding their phone and trying to “catch” something? If you have, or if that someone was you, don’t worry: you have simply experienced just a little bit of the Pokémon Go madness! Pokémon have been engaging millions of fans for…
With Western businesses expanding in Asian markets at an increasingly fast pace, the need to reach far-flung audiences to promote and sell products is more and more pressing. Nowadays, the web plays a huge role in determining the success of businesses, but is it really so easy to win the hearts and minds of customers…
18th July 2017 marks the bicentenary of Jane Austen’s death. To this day, her engaging novels continue to captivate millions of readers all over the world, thus proving their great value despite the passing of time. To celebrate the life and work of this outstanding Hampshire-born novelist, the Hampshire Cultural Trust and other partners have…
Do you know the meaning of the words widdly, and hygge? These are just two of the 600+ new words, phrases and senses fresh out of the June 2017 update to the OED. Like all languages, English is constantly evolving. Estimates vary (and it’s very difficult to agree on an exact number – for example,…
Cross-cultural design is more relevant today than ever before, with more and more companies expanding their customer base across national and cultural boundaries. To be successful in the new target market, global brands must consider linguistic and cultural differences for both offline marketing materials and also online assets, such as website and landing pages. Design…
Happy Chinese New Year 2017, from all of us at Creative Translation! Chinese New Year began on Saturday 28th January this year, and lasts until 11th February. The dates of the festival vary from year to year, as it’s based on the traditional Chinese lunisolar calendar. In other words, astronomical observations of the sun’s…
Social media can be an important tool for local and international businesses, with millions of people around the world accessing websites such as Twitter, Facebook, Pinterest, Google+ and Linkedin on a daily basis. We are engulfed with information and advertising, and have access to a wide range of professional networks for both social and professional…
In a world where we are all such expert multitaskers, getting people’s attention is becoming more and more difficult. The written word always carries a certain fascinating appeal, it’s true (as language lovers we’re the first to say that!), however videos are the medium of the future. Video content is literally everywhere, and is extremely…