Brand
Guardians of your global messaging
We’re an extension of your team. Supporting your agencies to streamline translations, build consistency and avoid duplication. We are your brand guardians.
Agency
Brand
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Things that brands love
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Agency Liaison
Agency Liaison
We’ll work with your agencies to ensure consistency, root out duplication and uphold your brand values across all languages.
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Transcreation
Transcreation
Our sparkling pool of translators and writers are managed by equally adept project teams, to create adaptations that are relevant to your target audiences.
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Brand Guardians
Brand Guardians
Our dedicated teams will support your brand managers across all markets (ensuring fast and consistent sign off at scale).
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Content Creation
Content Creation
Creating articles, editorial, social posts, blogs, and product descriptions that resonate with your audiences and elevate your brand.
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Global Management
Global Management
Global management ensures that all approved translation assets (wherever they’re from) are accepted and used by all of your agencies.
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Performance Optimisation
Performance Optimisation
We constantly monitor how your copy is performing across the digital domain. If it’s not performing, we’ll improve it.
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Competitor Analysis
Competitor Analysis
An all seeing eye, watching the competitive landscape and market trends will help shape your strategy, messages, and inform future campaigns.
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Cultural Consultancy
Cultural Consultancy
Our local cultural consultants help fine-tune creative ideas, product names, and communication styles. Their work is scalable, and tailored to your needs.
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Global Insight
Global Insight
We’ll provide accurate insights into cultural trends, brand awareness, competitor activity, audience profiles and campaign positioning in every global market.
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Global SEO
Global SEO
We go way beyond adapting key words, a suite of language-specific SEO services will ensure your brand punches above its weight all over the world.
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Global Influence
Global Influence
Our global talent base of influencers is there if you need a personality to promote your brand; whether it’s for toys or tortellini, eye-shadow or electric cars.
How we integrate with your brand
Brand Orientation
We’ll meet your teams and learn their challenges, review your existing translations and build a centrally managed ‘bank’ of approved work.
Agency Support
We’ll support your agencies, helping them to stay ‘on brand’ and remain consistent with one another, across markets.
Brand Alignment
Reducing duplication and reusing existing translations makes budgets go further. Improved consistency creates better customer journeys.
Benefits for brands working with us
We’ll be the bridge between you and your agencies, focussing on growing your brand by improving its cultural relevance. Wasteful duplication will become a thing of the past, plus we’ll save you money by accelerating sign-off.
Global Leverage
Global management of translated assets makes your budgets go further and improves consistency.
Visibility
Our brand guardians keep tabs and report on in-market activity, so you’re always in control.
Agency Support
Enabling consistency between agencies, reducing amends and increasing speed to market.
Sign-off at Scale
Supporting your country managers with the tools, technology and people they need to keep things moving.
Local Market Relevance
Our in-market consultants will ensure you stay relevant with your audiences, wherever they are.
Cost Reporting
We’ll provide real time info on budgets, language leverage, project status and costs, whenever you need it.
