Canon’s new PIXMA printers were being launched across 10 EMEA markets, so they asked us to translate their tagline ‘For the stuff of life’ into those languages. Oh, and write their scripts and social media assets too.

We asked 4 of our native linguists in each market to talk to Canon’s local teams to understand their business expectations. And the type of brand personality they wanted to create.

We met our timings and the campaign was duly launched. Headed up by a 30” film that dramatised how PIXMA printers thrive in the chaos of modern life. The core message remained the same, but there was enough flex in all 10 finished translations to ensure they worked for each audience.