It may not be a name that people know well, but Unilever has been part of our lives for over a hundred years. And with over 400 household brands, you’ll recognise their products in every store, and advertised in every medium.Where would we be without Ben & Jerry’s? Or Dove and Persil to clean up the mess?

Naturally, wherever their campaigns appear Unilever want consistent, easily understood messages — without any cultural faux pas. And the best way to achieve that is to start at the concept stage.

Our in market teams work with the writers before the translation phase begins, that way any linguistic or cultural hiccups are solved early on. Unilever may have over 400 brands but they set only one benchmark. And it’s never average.