Website Localisation: Does it Really Improve Sales?

Is website localisation a good investment to grow your sales globally? Or is your English-only website enough? If you believe, as many others out there, that the majority of people who are not native English speakers feel comfortable using websites in English to buy products and services – well, you are getting it wrong! That…

Fashion Translation: How to Make Fashion Statements in Any Language

  From product descriptions to brand catalogues, websites and in-store materials, fashion copy must fascinate and inspire. That’s why fashion brands have to find their own unique, distinctive writing style and tone of voice. But that’s not all. Then there’s terminology. People often think that fashion copy is just about style, evocative imagery, metaphors and…

International Digital Marketing: 5 Big Mistakes to Avoid

  Along with traditional advertising and marketing copy, one of the main touch points between brands and their potential customers worldwide is the content they publish online. Web content defines the brand and shapes its international digital marketing strategy. Web content, as well as advertising and marketing copy, deserves a proper translation, proofreading and cultural…

Why is Transcreation Critical to Brands?

  These days, being able to communicate consistently across different cultures as well as finding the balance between global and local needs is a fundamental requirement for global brands. And that cultural consistency is not easy to achieve. With the increase of globalisation, advertising and marketing professionals face new challenges. They must take into consideration every…