With the Olympic Games just a couple of weeks away, sports fans will soon travel from all over the world to Brazil to enjoy some warm weather (never mind that it is winter in South America at the moment!), and to support their country competing in the Olympics. So if you yourself are travelling to…
Did you know that Spanish is the second most widely-spoken native language in the world? With around 470 million native Spanish speakers across the globe, and over 60 million people who have learned it as a second language, it’s second only to Mandarin, the most popular language. Given these numbers, it’s no surprise then that…
As businesses and brands increasingly look to expand into the Middle East, they face many challenges with translation into Arabic. Arabic is an old, poetic language, full of idioms and cultural references, hence adapting messages that will retain an appeal to audiences in the Middle East is the first challenge. Then there is the typography:…
Tone of Voice is one of the most powerful means of expressing brand identity and earning customer loyalty. While content is the message you wish to convey, i.e. what you say, Tone of Voice represents your brand personality across all verbal communication. In other words, how you say it. As marketers know, brand personality is…
Have you ever heard of the trouble you can get into when peeling a pineapple? What about giving your opinion on something and being told that you’re ‘travelling in the mayonnaise’? For as weird as it seems, these Brazilian expressions make perfect sense if you’re Brazilian or have lived in Brazil long enough be able to…