For early-career talent entering the creative sector in the AI era

This course is a deep dive into the craft of working with creative copy – blending traditional skills with new tools to help you think, write, and adapt like a creative professional.

Topics:

• The fundamentals of creative language work
• Evaluating creative messages and cultural resonance
• Platform thinking: engagement and ROI
• Objective vs subjective thinking
• How to ask the right questions when receiving a brief
• Breaking down a brief and building it back better
• Real-world examples and live briefs
• AI’s impact: opportunity, risk and reward
• Making AI work for you – not the other way around!

Upon completion you will receive a certificate of completion along with an overall score and a feedback report.

Graduates who complete with distinction will be invited to join CT’s mentoring programme.