Madame Tussauds was rebranding, so she asked us to look at her new guidelines to ensure that her theme, ‘Punch & Sparkle’ worked across everything from Dutch to traditional Chinese. And we were more than happy to oblige.

Our brand team organised workshops exploring both the cultural and linguistic nuances, then came up with language versions that were consistent and resonated wherever they appeared.

Everyone from our linguistics and marketing team to our very special clients worked together to create a set of guidelines that all of Madame T’s writers could use. The result was a consistent voice that worked both globally and locally, and felt relevant to each target audience.